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Saturday Morning News

Photagrapher Establishes Rights to Famous Photo of Che Guevara

Aired September 16, 2000 - 9:21 a.m. ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.

MILES O'BRIEN, CNN ANCHOR: If you have a photographic memory that goes all the way back to the 1960s and radical chic, you may recall the famous picture of revolutionary leader Che Guevara. The man who took the photo has finally established his rights to it 40 years later.

From London, we turn now to CNN's Richard Blystone.

(BEGIN VIDEOTAPE)

RICHARD BLYSTONE, CNN CORRESPONDENT (voice-over): It's been on everything from banners to T-shirts to the World Wide Web. Che Guevara in his prime, a year after the triumph of the Cuban revolution.

Alberto Diaz Gutierrez (ph), known as Corda (ph), remembers well. A memorial service March 5, 1960, Lyca M-2, 125 at f 5.6.

"It was difficult," says Corda. "He didn't like being a star in the Cuban papers."

Corda was 31 then, like Guevara. It would be seven more years before El Che, his guerrillas battered, discouraged, and sick, was killed in the Bolivian jungle.

"I thought it was a good picture, but I never thought it would become what it is today," an inspiration to two generations of young rebels around the world, a radical chic icon for some neither young nor revolutionary.

Printing it was like printing money. For decades, Corda got neither recognition nor one penny out of it. He didn't mind as long as it was for the revolution. But this advertisement was too much for Corda. It slurred Guevara's memory, he says.

"My feeling for the life of this man, all the money in the world couldn't buy it. I feel lucky to have left the world this image of a man who lived for his ideals."

ALBERTO DIAZ GUTIERREZ, PHOTOGRAPHER: And I love my revolution.

BLYSTONE: With the help of a British pro-Cuba group, he sued the distillers and advertising agency. They won an undisclosed out-of- court settlement. He says he'll use the money for Cuban children's medical care.

But this is the photo Corda wants to be remembered for. Terrified by him and his camera, she told the piece of wood in her arms, "Don't cry, my baby, don't cry." Her parents explained they couldn't afford a doll. "It changed my life," he says.

Richard Blystone, CNN, London.

(END VIDEOTAPE)

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