Skip to main content
Part of complete coverage on

'Brilliant Cube' lights up Gangnam

By Frances Cha, CNN
January 6, 2014 -- Updated 0134 GMT (0934 HKT)
This spectacular kinetic sculpture is the latest high-tech landmark to debut in Gangnam, Seoul. This spectacular kinetic sculpture is the latest high-tech landmark to debut in Gangnam, Seoul.
HIDE CAPTION
"Brilliant Cube"
Kinetic sculpture
Technoimagination
Art marketing
Running exhibition
Clear poles
Seoul icon
<<
<
1
2
3
4
5
6
7
>
>>
STORY HIGHLIGHTS
  • Gangnam's new art fixture is a spectacular LED kinetic sculpture
  • The installation will be shown at its current location until March
  • Hyundai has been commissioning works blending art and technology

(CNN) -- A spectacular "kinetic cube" is lighting up Seoul's district of Gangnam.

Comprised of 576 clear LED poles that move up and down, the 36-square-meter matrix, named "Brilliant Cube," continuously flashes hypnotic, colorful patterns and images in one of the most crowded -- and now famous -- areas of Seoul.

Korean media artist Jin-Yo Mok created the 3D matrix in collaboration with Seoul-based media artist group Jonpasang, and requested animation images from fellow media artists Jussi Angesleva and Alvaro Cassinelli.

The full hypnotic effect, that uses up to 120 kilowatts per day, can be seen in this video.

More than 50 people were involved in the four-month production process.

"It should have taken a lot longer actually, but the Korean work environment doesn't allow this so we finished very quickly," said Mok.

Mok was also the creative mind behind the beautiful three-layer LED facade of another Seoul icon -- the Shinsegae Department Store -- as well as the dramatic kinetic landscape "Hyper Matrix" exhibited at the Yeosu Expo last year.

MORE: The 25 most popular destinations for Facebook check-ins in 2013

Hyundai Motor Company commissioned the $1.5 million work, with additional support from the Gangnam district government.

Mok's artwork -- infusing art with technology -- fit the image that Hyundai has been increasingly aiming to project, leading to the Korean conglomerate's commissions of both "Brilliant Cube" and "Hyper Matrix."

This latest project was unveiled in October with much fanfare. It was planned to show until December, but the end date has been extended until March due to its popularity.

"It will probably be moved to the national museum of contemporary art in Seoul after March," said Mok.

MORE: Super cars and avatars: Seoul's mind-blowing future technology museum

ADVERTISEMENT
Part of complete coverage on
October 28, 2014 -- Updated 0149 GMT (0949 HKT)
Luxury Action will turn your travel scripts into reality and film them. As long as you're willing to travel to this country ...
October 27, 2014 -- Updated 0913 GMT (1713 HKT)
As entertainment capital of the world, Los Angeles draws some of the best comic talent on the planet. Here's where to see it live.
October 27, 2014 -- Updated 0342 GMT (1142 HKT)
Not many people choose flights based on the quality of an airline's catering -- but those who do should check out Saveur's Culinary Travel Awards.
October 27, 2014 -- Updated 0251 GMT (1051 HKT)
On the island of rice, curry, tropical fruit and fresh seafood, eating is an honor to the taste buds.
October 23, 2014 -- Updated 1558 GMT (2358 HKT)
Sparsely populated (by humans at least), this East Africa country offers so much more than just Mt. Kilimanjaro.
October 24, 2014 -- Updated 1432 GMT (2232 HKT)
Berlin's Tegel airport
It's crowded and outdated, but Berlin's hexagon-shaped Tegel air hub has won a place in the city's heart.
October 23, 2014 -- Updated 0847 GMT (1647 HKT)
Amsterdam Museum of Bags and Purses
Shrine to a dead cat and a homage to fromage among Dutch capital's eccentric exhibitions.
October 22, 2014 -- Updated 0603 GMT (1403 HKT)
The OLAF scooter/luggage
Slovenian Kickstarter project encourages travelers to hop on their suitcase and cruise through terminals to connecting gates.
October 20, 2014 -- Updated 1808 GMT (0208 HKT)
The guidebook asked staff, contributors and authors for well-known and lesser-known recommendations.
October 20, 2014 -- Updated 1607 GMT (0007 HKT)
An airport in Asia has stolen the crown from Manila's Ninoy Aquino, voted 'world's worst' three years in a row.
ADVERTISEMENT