Skip to main content
Part of complete coverage on

David Beckham, hotel magnate? The retired footballer teams up with major casino resort brand

By Karla Cripps, CNN
December 3, 2013 -- Updated 1601 GMT (0001 HKT)
You can't deny he looks good in a suit. David Beckham -- future hotelier -- watches Manny Pacquiao fight Brandon Rios during the "Clash in Cotai" at the Venetian Macao on November 24. You can't deny he looks good in a suit. David Beckham -- future hotelier -- watches Manny Pacquiao fight Brandon Rios during the "Clash in Cotai" at the Venetian Macao on November 24.
HIDE CAPTION
Beckham hits the 'Clash in Cotai'
David Beckham for H&M
David Beckham enters hotel game
Venetian Macau
Marina Bay Sands
Marina Bay Sands
<<
<
1
2
3
4
5
6
>
>>
STORY HIGHLIGHTS
  • Las Vegas Sands and Beckham Ventures partnership will see the retired footballer work with brands in Macau and Singapore
  • Partnership based around the development of dining, retail and leisure concepts
  • In the U.S., Beckham looking to bring a new Major League Soccer franchise to Miami

(CNN) -- When David Beckham was spotted in the Macau crowd at last weekend's Manny Pacquio vs. Brandon Rio fight -- his handsome mug given a nice share of screen time -- most of us assumed he was there just as a boxing fan.

Turns out there was a little deal in the works as well.

Global resort developer Las Vegas Sands (LVS) and Beckham Ventures just announced a partnership that will have the retired footballer team up with the brand's integrated resort properties in Macao and Singapore.

David Beckham, hotelier? Has a nice ring to it. And it's likely the former England captain knows a thing or two about sheet thread counts given the amount of time he's logged on the road.

But sadly, as much as many of us would love to stay in a Beckham-designed suite, it seems his expertise will be put to use in other areas.

Details on specific projects weren't released but according to LVS the partnership will be based around the development of "dining, retail and leisure concepts" at Sands China properties in Macao and Marina Bay Sands in Singapore.

More: 10 things to know before visiting Macau

"We have billions of dollars invested in our own global, iconic brands and we clearly understand the importance of growing and sustaining those brands over time," said Michael Leven, president and chief operating officer of Las Vegas Sands Corp, in a statement.

\
"Now that I've conquered bodywear, perhaps it's time to make my move into hotels."

"The odds are extremely high that a partnership with David Beckham will help us further those efforts and provide David with the same benefit. We are very excited about the partnership and we fully expect it to grow in the years to come, especially as we aggressively explore opportunities to further expand our presence in Asia."

That's corporate speak for "David Beckham's name brings in big bucks."

"The Sands team has created amazing resorts in Singapore and Macau," said Beckham in a statement.

"The scale, vision and caliber in all that they do is impressive. I am very excited to be working with them to develop a range of new business ideas in a part of the world that I love spending time in and is full of optimism and growth."

What's Becks getting himself into?

Macau has 33 casinos -- with more on the way -- run by six casino operators: SJM Holdings (Stanley Ho), Wynn Macau, Sands China, Galaxy Entertainment Group, MGM China Holdings and Melco Crown Entertainment.

According to a recent report in Bloomberg, gambling revenue in the Chinese city rose 18% to 297.1 billion patacas ($37.2 billion) in the first 10 months of this year, close to the $38 billion revenue the city raked in for the whole of 2012. That's six times more than the Las Vegas Strip earned.

Leading the way is the Sands' Venetian property. With almost 540,000 square feet of gaming space, it has the largest casino floor in the world. The Las Vegas Sands group spent $2.4 billion to build this replica of the Las Vegas original.

In Singapore, there are only two casinos -- Las Vegas Sands Corp.'s Marina Bay Sands and Genting Singapore PLC's Resorts World Sentosa. They generated about $5.85 billion in gambling revenue in 2012, putting Singapore behind Vegas for third in the world gaming revenue rankings.

With 2,560 rooms and more than 10,000 staff, the $5.5 billion Marina Bay Sands has become Singapore's most famous landmark since opening in 2010 thanks to the boat-shaped rooftop that connects its three towers and dominates the skyline.

More: Macau's best casinos: Where to gamble, where to let loose

Beckham's Miami dreams

David Beckham is a man of many talents. Not only is he one of the most famous names in sports, but he's also one heck of a model. Tommy Hilfiger has now recognized the 38-year-old former soccer player as the No. 1 underwear model of the century. It's just one of several career highs for Beckham, seen here modeling Emporio Armani underwear in a 2009-2010 ad campaign. David Beckham is a man of many talents. Not only is he one of the most famous names in sports, but he's also one heck of a model. Tommy Hilfiger has now recognized the 38-year-old former soccer player as the No. 1 underwear model of the century. It's just one of several career highs for Beckham, seen here modeling Emporio Armani underwear in a 2009-2010 ad campaign.
David Beckham through the years
HIDE CAPTION
<<
<
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
>
>>
David Beckham through the years David Beckham through the years

Casino resorts aren't the only area of business Beckham is looking at right now.

As CNN reported on November 18, basketball superstar Lebron James said he's interested in teaming up with the former L. A. Galaxy player to bring a new Major League Soccer franchise to Miami.

Beckham, who retired from professional football in May, publicly expressed his desire to become a club owner at a book launch in September.

"I'm passionate about staying in football and being an owner of a team is something I'm passionate about," the 38-year-old said on a show broadcast live on Facebook to his 30 million followers.

"Miami is one of the places we looked at, and we've looked at others too."

More: David Beckham: Rise of the metrosexual

ADVERTISEMENT
Part of complete coverage on
December 10, 2013 -- Updated 1653 GMT (0053 HKT)
At a time when many have lost faith in the global financial system, Bitcoin is being hailed as the future of e-commerce.
December 3, 2013 -- Updated 1518 GMT (2318 HKT)
wine glasses
Global wine production is booming with vineyards springing up everywhere from China to the United States, Chile and New Zealand.
December 3, 2013 -- Updated 1601 GMT (0001 HKT)
When David Beckham was spotted in the Macau crowd at Manny Pacquio vs. Brandon Rio fight many assumed he was there just as a boxing fan.
December 2, 2013 -- Updated 1445 GMT (2245 HKT)
The mobile landscape is vastly different from just a few years ago. Today everything is connected.
The world is undergoing a mobility transformation. Since Apple launched the first iPhone in 2007, more than 100 billion apps have been downloaded from app stores by consumers worldwide.
November 25, 2013 -- Updated 1148 GMT (1948 HKT)
In the age of personalization, a Finnish company is bringing 3D technology to the world of bespoke men's footwear.
November 18, 2013 -- Updated 1329 GMT (2129 HKT)
Louis Vuitton unveiled their
With online-shopping on the rise, enticing customers in-store is increasingly difficult, spurring retailers to dream up new ways to woo shoppers.
November 6, 2013 -- Updated 1359 GMT (2159 HKT)
French fries are shown in a McDonald's restaurant on First Avenue September 3, 2002 in New York City.
A new chapter in the fast-food wars was created with Heinz hiring Bernardo Hees, former Burger King CEO, to lead its company.
October 18, 2013 -- Updated 1531 GMT (2331 HKT)
Tourist guidebooks are displayed at the stand of China
The decline of print and rise in peer-reviewed websites are giving publishers a big headache. So how do you find an edge in the crowded marketplace?
October 14, 2013 -- Updated 1043 GMT (1843 HKT)
When the love child of the doughnut and the croissant was created in New York, fans queued for hours to sample the tasty hybrid snack.
November 22, 2013 -- Updated 1739 GMT (0139 HKT)
Savvy companies like Red Bull are turning to multi-pronged social media recruitment campaigns to unearth hidden talent.
October 4, 2013 -- Updated 1252 GMT (2052 HKT)
The World Bank's most recent report that ranks economies for ease of startups. Find out which country is the easiest to launch your business empire.
October 4, 2013 -- Updated 1255 GMT (2055 HKT)
What happens when you take a few startups and add academics, business execs, a Nobel Peace Laureate and put them on a ship?
October 4, 2013 -- Updated 1254 GMT (2054 HKT)
Entrepreneurship is an important key to the world's economies, writes author Beverly Schwartz.
CNN Going Global
See the full coverage of CNN's Going Global, a show highlighting entrepreneurs taking their businesses around the world.
ADVERTISEMENT