- McDonald's terminated contract with Heinz after hiring former Burger King CEO
- Management expert Lee Salz says hiring former competitors is flawed strategy
- Ignore "industry experience" hiring practice, says Salz
Going Global showcases entrepreneurs taking their businesses around the world, tackling issues like business strategy, marketing and international logistics. Lee B. Salz is CEO of Sales Architects and The Revenue Accelerator. He is also author of "Hire Right, Higher Profits," to be published in January 2014. Follow him on Twitter.
(CNN)A new chapter in the fast-food wars was created with Heinz hiring Bernardo Hees, former Burger King CEO, to lead its company. Despite a decades-long relationship, McDonald's terminated its contract with Heinz due to this hiring decision.