(CNN) -- His name has been passed down for eight generations. It's steeped in tradition and family pride. Oh -- but he's not the royal baby. He's William John Kane VIII, a database specialist from Portland, Oregon.
"It was funny for the first half-hour, and then the more he drank the louder he got," said Kane, 38.
Despite the hecklers, Kane says he is proud of his name and the tradition it bears.
"I feel a modicum of responsibility, the pressure of carrying on this torch that has been passed to me, and passing it onto another generation," he said.
Tradition also played a large role in how Prince William and Catherine, Duchess of Cambridge, named their son, Prince George Alexander Louis. The royal baby shares a name with some impressive ancestors -- there have been six King Georges, the most recent the current queen's father.
The British royal family tends to pick traditional names, usually referencing monarchs of the past. It's expected of royalty, but what's the point of passing down a name when you're an average Joe?
George or Alexander?
Parents are often tempted to name their child after a family member or a childhood friend because of the positive connotations they have with a name, says UCLA psychology professor Albert Mehrabian.
But Mehrabian, who has studied how people perceive names, argues it's too personal of an approach. He tells parents to consider how an average person would respond to a name. He has crafted a system for rating a name's attractiveness based on whether people perceive someone with that name to be caring, loyal, humorous, adventurous, successful or to have other traits.
It's all based on what impression a name makes before you meet a person, he says.
Take George, for example. It's an "established name," Mehrabian said, but "there are names with a lot more positive connotations."
The name scores 36 on scale of one to 100. Alexander, on the other hand, gets a 92.
"Maybe at some point he'll be called Alexander," Mehrabian surmised of the young prince.
Prince George and other royalty are typically bestowed with a long string of names. Take his uncle, Prince Harry, whose real name is Prince Henry Charles Albert David. He doesn't go by his given name.
Cases like these are exactly why Mehrabian reminds parents of the practical purpose of a name: It identifies a person.
"It kind of defeats the most fundamental function of naming when you name the child after the father, grandfather and great-grandfather," he said.
When names cause confusion
William John Kane VIII goes by two names. He's Will at work and John to family and friends. He switches seamlessly between "personas," but admits it can cause confusion for others.
Kane's double name almost cost him a diploma.
"Because I had William on the books and I went by John, half of my high school credits were in each name. I almost couldn't graduate because there were two records."
While that was a one-time mistake, Kane is frequently confused with his father, William John VII. It's caused some issues over the years, like getting partly blended credit reports and receiving an AARP card when he was 31. But there are some perks, he says, like the time he used his father's boarding pass so he could take his place at a wedding. Bonus: No ticket cancellation fees!
Despite the modern-day inconveniences of sharing a name, the father-son duo say that seeing the name repeated in the family tree helps them stay connected with the past.
"Every once in a while you might think about where you came from and we want to have a place to grab a glance at your past," said Kane's dad, who goes by Bill.
"I feel that I need keep the name unblemished in honor of those who have carried it before me," he said.
The younger Kane is proud of his name and says he would like to continue the tradition.
"In an era of parents naming their children Magnus, Lion, Breeze, Marlowe, Clover, Blue and North, I have to say that should I have a son of my own, I will undoubtedly campaign my future wife to bestow on him the mantle of William John the 9th."
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