- Elizabeth Loftus is a psychologist and expert on the malleability of human memory
- Loftus is most known for her work on memory distortion and false memory implantation
- Her research could also be used to fight obesity, addiction with false memories
(CNN)You probably feel pretty attached to your memories -- they're yours, after all. They define who you are and where you came from, your accomplishments and failures, your likes and dislikes.