Pope Benedict XVI waves in St. Peter's Square in the Vatican in December 2012. Benedict, 85, announced on Monday, February 11, that he will resign at the end of February "because of advanced age." The last pope to resign was Gregory XII in 1415.
Editor's note: Timothy Stanley is a historian at Oxford University and blogs for Britain's The Daily Telegraph. He is the author of "The Crusader: The Life and Times of Pat Buchanan."
(CNN) -- Pope Benedict XVI gave an emotional farewell in St. Peter's Square on Wednesday. The moment said a lot about his papacy. On the one hand, the square was packed with an estimated 150,000 enthusiastic Catholics eager to show him love and respect. On the other hand, the pope's remarks conceded that his papacy was often a troubled one: "There were moments," he said, "as there were throughout the history of the church, when the seas were rough and the wind blew against us and it seemed that the Lord was sleeping."
The church that Benedict will no longer lead is indeed beset with problems -- its legacy of child sexual abuse, declining presence in the West, reputation for anachronism and, most recently, embarrassing allegations of a gay sex scandal in the hierarchy. The next pope is going to have to move the church beyond these travails to reinvigorate Catholicism for the 21st century. To borrow a much abused marketing term, he is going to have to subject it to a rebranding.
Benedict was right to qualify his remarks about the present troubles by noting that the church has had many such moments before. It has survived being split in two (the schism of 1054), having two competing popes (the Great Schism of 1378 to 1417) and outright heresy (the Reformation of the 16th century).
It has twice confronted and found compromise with the tide of modernity -- the First Vatican Council confronted liberalism in 1869-1870 and the Second Vatican Council accommodated socialism and secularism in 1962-1965. Despite the tiredness or unfashionability that can come with old age, the church has always managed to find enthusiastic converts. Contrary to popular perceptions, Catholicism continues to add followers and priests and is growing fastest in the developing world. Sixteen percent of the world's Catholics now live in Africa.
So the next pope will have no reason to panic. Neither will he have any reason to mess with church fundamentals. Indeed, he cannot do this -- Catholic doctrine is a complex web and removing one strand of belief (by changing strictures against abortion, divorce, women priests, for example) would threaten the entire structure.
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One belief justifies another (the church's attitude toward contraception flows from its understanding of what life is and God's role in it) and conceding that the church has been wrong on something in the past opens the door to reassessing its entire theology -- if the church was wrong about the gender of priests, is it wrong about the Immaculate Conception of the Virgin Mary or transubstantiation, the literal, not symbolic, transformation of bread and wine into the physical presence of Christ?
Interestingly, the one area where theology is governed by law rather than doctrine -- and so is theoretically open for debate -- is priestly celibacy. That's why some are floating it as a must-see reform for the next pope.
If the pope cannot get depressed and cannot rewrite the Catechism, he can at least rebrand -- in the purest sense of the word.
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When you rebrand a product, you don't change the content, just the packaging. The Catholic Church needs a pope who will communicate timeless messages in a new way. A good start would be reforming the machinery of the church, known as the Curia. The press office needs a total overhaul (incredibly, it still closes for a siesta at lunch), and the church needs to drop its heavy reliance upon the Italian language (when Benedict visited Poland, he spoke in Italian rather than the more widely used English or German).
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Crucially, the personnel and outlook desperately need to be internationalized, to shift from a Eurocentric point of view to one that feels more embedded in the Americas, Africa and Asia. An obvious step toward that would be the appointment of a pope from somewhere other than Italy -- Ghanaian Peter Turkson and Nigerian Francis Arinze are two obvious contenders. The conservative theology of Turkson is a great example of how a rebrand wouldn't necessarily mean compromising the faith; liberals might cheer his ethnicity but despise his conservatism on matters sexual.
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Whoever makes it to the Holy See, his priority must be to bring a sense of order to chaos and make it clear that the church is getting to grips with its problems. As Jeff Anderson writes, he must deal honestly and openly with the problem of child abuse -- naming names and welcoming independent investigators. He must travel and engage with different faiths. He must articulate truths in language that doesn't turn people off. He must make it clear that the church is open and welcoming to women. He must continue Benedict's good work in encouraging beauty and prayer in liturgy.
All of this can be done while renewing orthodoxy rather than rejecting it -- preserving the timeless authority of church doctrine. The experience of the early years of John Paul II's pontificate proves that energy and charisma can revitalize the church without surrendering entirely to modern thinking.
Finally, we must thank Benedict for making this rebranding possible. By stepping aside early, he has given Catholics a chance to prepare thoughtfully and carefully for the future. It was a humble act that might prove his greatest legacy to the church that he so dutifully served.
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The opinions expressed in this commentary are solely those of Timothy Stanley.
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Joseph Ratzinger, who became the 265th pope in 2005, poses for a photo while a German air force assistant in 1943.
Cardinal Joseph Ratzinger, right, poses for a picture in Vatican City in June 1977 with fellow cardinals, from left, Cardinal Gappi, Cardinal Tomazek, Cardinal Gantin and Cardinal Benelli. Ratzinger was named cardinal-priest of Santa Maria Consolatrice al Tiburtino by Pope Paul VI in June 1977.
Ratzinger, who was serving as cardinal-priest of Santa Maria Consolatrice al Tiburtino, visits Madrid in 1989.
Ratzinger fills in for Pope John Paul II during the Easter Vigil service in Saint Peter's Basilica in March 2005.
Newly elected as pope, Benedict XVI gestures to the crowd in St. Peter's Square in Vatican City on April 19, 2005.
Benedict meets Prince Albert II of Monaco at the pope's private library in Vatican City in December 2005.
Benedict kisses the altar before addressing the crowds at Jasna Gora Monastery in Czestochowa, Poland, in May 2006.
Benedict waves from under an umbrella as he arrives to lead his weekly general audience in Saint Peter's Square at the Vatican in October 2007.
Benedict speaks at the United Nations General Assembly in New York in April 2008.
Benedict celebrates a Mass at the end of a synod of Catholic bishops in October 2008 at St. Peter's Basilica at the Vatican.
Benedict attends a screening of a movie about his predecessor, Pope John Paul II, on October 16, 2008, in Vatican City during celebrations of the 30th anniversary of John Paul's election as pontiff.
Benedict kneels as he prays in front of Pope John XXIII's tomb in St. Peter's Basilica at the Vatican on October 28, 2008, to commemorate the 50th anniversary of John's election to the papacy.
Benedict talks with bishops in Saint Peter's Square at the Vatican after his weekly general address in November 2009.
Benedict blesses pilgrims as he arrives in St. Peter's Square in his popemobile in March 2010 to meet with young people from Rome and the Lazio region in preparation for World Youth Day.
The pope salutes from his popemobile in St. Peter's Square in March 2010.
Benedict prepares to celebrate Mass at San Giovanni della Croce parish in Rome in March 2010.
Benedict prays on Good Friday in April 2010 at the Roman Colosseum.
Benedict celebrates an open-air Mass in the Terreiro do Paco in Lisbon, Portugal, in May 2010.
Benedict prepares to celebrate a Mass for 70,000 people in September 2011 in Berlin.
Benedict waves to the crowd gathered at the Colosseum in Rome during the Way of the Cross procession on Good Friday in April 2012.
A gust of wind blows Benedict's collar into his face in September 2012 during his weekly address in Saint Peter's Square.
Benedict speaks with Nikolaus Schneider, praeses of the Evangelical Church in the Rhineland, before a Mass at the Augustinian monastery in Erfurt, Germany, in September 2011.
Benedict waves to pilgrims as he arrives at St. Peter's Square for his weekly address in October 2012.
Benedict looks at a chess game with Ivory Coast President Alassane Ouattara during a private audience in November 2012 at the Vatican.
Benedict arrives to lead the Vesper prayer with members of Rome's universities in December 2012 at St. Peter's Basilica.
Benedict clicks on a tablet to send his first tweet from his account @pontifex at the Vatican in December 2012.
Benedict celebrates Mass during a visit to San Patrizio al Colle Prenestino parish on the outskirts of Rome in December 2012.
Benedict blesses members of the ecumenical Christian community of Taize, a group based in Taize, France, in St. Peter's Square in December 2012.
Benedict, accompanied by Grand Master Matthew Festing of the Sovereign Military Order of Malta, right, shakes hands with a woman after the Mass in St. Peter's Basilica to mark the 900th anniversary of the Order of the Knights of Malta on February 9, 2013, at the Vatican.
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