Jaguar reveals its 'quintessentially British' new model

Exclusive look: Jaguar F-Type roadster
Exclusive look: Jaguar F-Type roadster

    JUST WATCHED

    Exclusive look: Jaguar F-Type roadster

MUST WATCH

Exclusive look: Jaguar F-Type roadster 03:25

Story highlights

  • Jaguar has revealed its new sports car, which brand's boss calls quintessentially British
  • Footage of the F-Type is released exclusively on CNN's Quest Means Business
  • F-Type's release has already created extensive chatter from sports car fans on the web
  • Jaguar Land Rover chief executive Ralf Speth tells CNN car will likely have "very special demand"

Jaguar has revealed its new sports car -- which the luxury brand's boss tells CNN showcases a "quintessential Britishness."

The Jaguar 2013 F-Type, the latest from the company's more than seven decades producing luxury cars, will debut at the Paris Auto Show this week.

Jaguar Land Rover chief executive Ralf Speth told CNN the F-Type -- footage of which was released exclusively on CNN's Quest Means Business -- carries the DNA of previous models.

Speth said he expects the model, already creating extensive online chatter, to enjoy "very special demand." The previous E-Type, Speth added, "was and still is a very, very iconic car and nobody can build such a car anymore."

Jaguar CEO: F-Type real British design
Jaguar CEO: F-Type real British design

    JUST WATCHED

    Jaguar CEO: F-Type real British design

MUST WATCH

Jaguar CEO: F-Type real British design 02:56
PLAY VIDEO

Jaguar cars over the years

However the F-Type, is "stuffed with DNA of all the Jaguar sports cars," Speth said. "So the spirit, sportiness, design, quintessential Britishness is also in the F-Type."

Speth expects the car to sell well both in emerging markets and in Europe. China, in particular, is "growing very strongly," he said. The company has seen sales increase, year-to-date, by more than 40%, he said.

The car was engineered and designed in the UK by a team from the Royal College of Arts. Jaguar's director of design Ian Callum told CNN: "We wanted the experience of sitting in the F-Type to be exciting. A sports car cockpit should be an intimate place and so we aimed to get a sense of the surfaces falling towards and then wrapping around the driver."

Jaguar pioneered the use of a touch screen for controlling the majority of its cars' functions but with the F-Type, the company focused on more physical interfaces for the driver. The F-Type also has a rigid aluminium structure intended to improve responses for the steering, throttle and brakes.

The F-Type will go on sale in 2013.

        CNN Recommends

      • pkg clancy north korea nuclear dreams_00002004.jpg

        North Korea nuclear dream video

        As "We are the World" plays, a video shows what looks like a nuclear attack on the U.S. Jim Clancy reports on a bizarre video from North Korea.
      • Photos: Faces of the world

        Photojournalist Alison Wright travelled the world to capture its many faces in her latest book, "Face to Face: Portraits of the Human Spirit."
      • pkg rivers uk football match fixing_00005026.jpg

        How to fix a soccer match

        Europol claims 380 soccer matches, including top level ones, were fixed - as the scandal widens, CNN's Dan Rivers looks at how it's done.
      • No Eiffel Towers, Statues of Liberties, Mt. Rushmores, Taj Mahals, Aussie koalas or Chairman Maos.

        15 biggest souvenir-buying no-no's

        It's an essential part of any trip, an activity we all take part in. Yet almost none of us are any good at it. Souvenir buying is too often an obligatory slog.